Definition

Noun: A specific category or type of products offered for sale by a business. It refers to a group of related items that form a distinct part of a company's inventory or product offerings.

Usage

A "line of merchandise" is a business term used to categorize and describe a specific collection of related products. Companies often have multiple lines, each targeting different customer needs or market segments. The term is typically used in retail, manufacturing, and sales contexts.

Examples

• The company is launching a new line of merchandise focused on eco-friendly kitchenware.
• Their most profitable line of merchandise is their professional-grade power tools.
• The store decided to discontinue its budget line of merchandise to focus on premium products.

Advanced Usage

• "to carry a line of merchandise": To stock and sell a particular product category.
  • The boutique carries an exclusive line of merchandise from Italian designers.
• "to expand a line of merchandise": To add new products to an existing category.
  • The success of their basic sneakers led them to expand their line of merchandise to include athletic apparel.

Variants and Related Words

• Product line (n): A synonym for "line of merchandise," referring to a group of related products.
  • The new product line features innovative smart home devices.
• Merchandise line (n): An alternative phrasing with the same meaning.
  • The autumn merchandise line includes several new coat styles.

Synonyms

• Product range: The complete variety of products offered.
• Goods category: A classification of products for sale.

Related Phrases

• Line extension: Adding new items to an existing product line.
  • The lemon-flavored drink is a line extension of their popular soda brand.

Noun

1. a particular kind of product or merchandise
   • a nice line of shoes